Your website is only a crucial, but single component of your clients' the overall buying journey.

Here's what your client's journey should look like:

1. They hear about you the a previous client of yours and want a website too.
2. They look you up, and find look at your work, read your blog articles etc.
3. Everything on your site, social media profiles, Dribbble page, etc. shows the quality of your work as well as the fact that your a creative professional.
4. Your prospective client goes from kinda sorta thinking about hiring you, to getting in touch with you to hire you ASAP.

Here are some things your website should include:

• Your Work (duh.)
• What you offer, and who you offer it to (niche down!)
• A personal bio about you
• A blog that covers all about the process of what you do, and how to do it.

Your website is only crucial, but a single component of your clients' the overall buying journey.

Here's what your client's journey should look like:

1. They hear about you from a previous client of yours and want a website too.
2. They look you up and look at your work, read your blog articles, etc.
3. Everything on your site, social media profiles, Dribbble page, etc shows the quality of your work as well as the fact that you are a creative professional.
4. Your prospective client goes from kind of thinking about hiring you, to getting in touch with you to hire you ASAP.

Here are some things your website should include:

• Your Work (duh.)
• What you offer, and who you offer it to (niche down!)
• A personal bio about you
• A blog that covers all about the process of what you do, and how to do it.