17

Why maintain a false facade? People like dealing with people. In fact, they often prefer it over dealing with a company. There's no reason to pretend you are something you are not. I contemplated this same thing briefly when starting out. What I found was ... As an "organization" when I received a cold call from someone, they were merely shopping around ...


17

In my experience, a website will - in itself - give you nothing. Clients are only found by actively seeking them. When you have lots of face time with a potential client, a website should make no difference. However, a website could be helpful as a supplement, as it allows a short chance encounter in which contact details were exchanged, to perhaps become ...


9

Neoflash, If a customer's #1 motivation is to get a service done as cheaply as possible, then you can't fix that whether you are at the pre-service stage, performing the service, or done with it. You just got lucky that it didn't come out sooner. I hope you've cashed any checks from this customer and aren't sitting on them! That same customer can't call ...


8

The first time I got this question, I was completely stuck. My stuttering answer was: "someone who pays me on time". Ugh. It took me awhile to arrive at understanding my ideal customer, mainly because I kept trying to think of it in terms of industry or type of app (I'm a programmer). Eventually I figured out that for me these attributes were irrelevant. ...


8

By definition an effective "cold calling" (cold emailing?) email should be tailor made and not from a template. Even more so if you are targeting local business. In my opinion, creating awareness and cold calling are two different things. You can start an awareness campaign and follow it up with cold calling (which would seem the logical order). If you ...


8

So much to address here... First off, NO. You don't need a PR person on full-time to help you. You need to deal with your own situation before you bring more people in. Freelancing should make you more money than being a regular full-time employee, punching in and out everyday. What are your rates at? Obviously, too low. Read the other questions on here ...


8

Personal opinion... don't engage too much. If the relationship is damaged, then it's damaged. Get paid and move on. Too much discussion will only inflame issues. In addition, any reduction not cited in the contract shows your willingness to not adhere to the contract itself. This could be interpreted as a failure in the agreement from its inception. The ...


7

Since now I was very rarely contacted by clients that found me from my website, and consider that I am online with my website since 1996, each 1-2 years I renewed it making it tecnically and graphically up to date (being a web developer and designer, it should be an example of good design and efficiency), it responds well to keywords and have a good number ...


7

As a beginner, try to keep your prices low, but not so low that it gives off an image of low quality. Add all the keywords that are relevant to your services. Also, along with keeping your images and description clear yet catchy, try adding proofs of your capabilities. For this, Fiverr allows you to take tests for different domains. You can also add ...


6

I won't tell you all the fluff that you can find in books and other resources. You are ready when: Cash: You need cash. I know this isn't a technical requirement, but unless you are a rock star, starting out will be slow. Even if you have a good reputation as an employee, people may look at you with some distrust. I mean, they don't know you, so what will ...


5

If you release a good free app with no advertisements, the person/service that is actually being advertised is the app's creator. If you do a really good/useful app and give it away for free (putting your name on it), then you will have a return in terms of company (or developer) prestige. The monetary incentive of this will be that the company name will ...


5

Don't be a guy with no projects. Projects don't have to be paid ones. Have you created projects during the learning phase? You must have had so put those into portfolio. Also create a few more projects with that skill and put in the portfolio. Clients don't care much if you had paid projects. They need to see projects to see what your skill are.


5

I've been offered the services of lead generators, but for my business, they wouldn't work; they were in a call center in another country, wanting to cold call a bunch of businesses. That's not how I work. In your business plan should be information about how you are hoping to attract and keep your clients. Make sure you stick to it! It is possible that ...


5

No logos. Putting someone's logo on your site without permission can be seen to imply endorsement by that company. You can end up in hot water. If in doubt, get permission.


5

It's always safer to ask, right? But if you want our opinion, then: Yes, you can use it. Just be professional there as well. Do not give project names or project specifications, but rather only company name and technologies you used while working for them. If you have, however, created a cool thing and want to brag with it, then it's a must to ask your ...


4

From your position is best not waste too much time asking what big companies will do. You don't have neither the influence nor the financial power to penetrate the market by means of big PR campaigns or aggressive marketing strategies. Email lists or cold calling is also wrong. Why? Email marketing at this point is simple SPAM. Cold calling is inefficient ...


4

I think the first question to ask yourself is "how much time am I ready to spend managing my social web presence? This should already narrow down how many platforms you should tackle in working on your "brand". Effective Social media strategies take time, so make sure that whichever you choose, you have time to do it well. one platform: I would suggest ...


4

IANAL, so I cannot give you advice. I can only tell you how I would use a trademark on a web page of my own design. First, I referred to Wikipedia and found a description of Nominative Use in a trademark context. I take it to mean that I can use a client's trademark only enough to identify them in a statement, such as, "I taught AIX classes for IBM as a ...


4

Skype It doesn't matter if you can't have personal meetings with them. Clients love to be able to do Skype meetings if you don't mind using it. You simply need to make it very clear that you're opened to chat with them about their projects. If you don't like being on video mode, they're usually all right with a voice chat as well. Currency Value There is ...


4

Facebook actually allows you to set up a Business Manager account for the express purpose of managing pages and ads for yourself and for clients without needing personal page access. I just discovered this myself recently. This page explains how it works, and to access your account directly (once it's setup), simply visit https://business.facebook.com ...


4

Just my experience, but here's what a web site actually does for you in most instances: It will lend credibility to you (or your company) if it is not too generic. If the site looks like a template or just some random stock photo infused script, it won't help as much as it will hurt. It needs to be personable and unique. It may provide uncertain clients a ...


3

I work with several marketing teams. In my field (design) I've made connections with many marketers. The marketers often have clients in need of design. And I often have clients in need of marketing help. So, we trade referrals back and forth quite a bit. For me, I would never want to "hire" someone to find clients. I want to make connections with people in ...


3

In the litigious environment we operate in today I would be very careful to use a logo of a firm on your website. I agree with Brian K Haney's discussion with nominative use above. Going forward, as you work with clients, you may want to ask them if you can use their logo (or likeness) in promotional materials on your website. Then you will know upfront. ...


3

Your website is only crucial, but a single component of your clients' the overall buying journey. Here's what your client's journey should look like: They hear about you from a previous client of yours and want a website too. They look you up and look at your work, read your blog articles, etc. Everything on your site, social media profiles, Dribbble page, ...


3

I try to keep things quick, to the point, and professional - saves everyone time. I've never written down a script since each project/company can vary a lot, but something along the lines of: "Hi, my name is {name}, I'm an experienced software freelancer, and I see your company does/needs {thing}, which I have {experience/interest} in. I just wanted to ...


3

Propose your translation services (only to your mother tongue) for 10$ an hour. You should be able to find 20 hours of work per month. Possibly typing, but I would expect the fees to be lower, as this takes no real skills. Be sure to refine your profile and show example translations. You can propose free trials, but of a limited extent !


3

If you're not in the position to buy a domain (most available for under $15/yr), then you may need to look at other options. For the longest time, I used firstlast@gmail.com, and clients didn't seem to mind. The biggest thing to remember is that if you use an email from your preteen years (ie supersexyguy6969@hotmail.com), it will be seen as very ...


3

Have you ever, for any reason, answered a marketing/sales email from a sender you did not personally recognize? I get about 6-10 of the, "Hi, I'm a web developer that can improve your site" emails every single day. Some better crafted than others... If you think such a campaign will be fruitful, I'd reconsider. If there were to be any chance of hitting ...


3

If you really can create something and then sell it, and you need to convince others that you can do it well, it's much better to really create something and show the world what you've got. No need to talk about what you can, you need to show what you have done. The website of some company looks bad to you? You can make it better? Great! Make your own ...


3

Cold calling is hard work. I have had some success emailing potential clients by: making it clear I am a web developer in the same geographic area describing a specific (non-trivial) problem with their website that I can fix showing my experience estimating the cost and time frame for delivery For example, there was an interesting hack on Joomla 1.5 ...


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