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A few words of advice from someone who has been self-employed for a long time. First advertising is effective to the extent people knew about you before, unless you have very well-targeted advertising. When I started out, I spent a fair bit on advertising but the only thing that got me a return on investment was, believe, radio advertisement aimed at ...


7

An important tool to market yourself to potential clients is a professional website that showcases your talents, with a blog so that you can write about your chosen area of expertise and/or a portfolio that highlights current and previous projects of note. It also helps to make good use of social media sites - ensure that your LinkedIn profile is up-to-date ...


7

The way it typically works is this: Businesses are looking to solve a problem. It could be solved with software, or it could be solved with process improvements. Or it could be solved by a little of both. It may take 6 months or it may take three weeks. Despite your credentials, you still seem a little inexperienced. Maybe not in software, but definitely ...


5

Ever heard of Rovio Entertainment? Well, most people hadn't until the company released their 52nd game. The first 51 weren't really all that great, but number 52, Angry Birds, put them on the map and netted them 200 million dollars in 2012. The point is that not every project you do will be a success, and that's okay because finding a winning idea takes ...


4

Like any direct service/repair business you charge a standard hourly rate. Most services of this nature do not vary rates based upon what the problem may be. They charge $xx per hour. If the problem takes 1 hour to fix, you make X*1. If the problem takes 5 hours to fix, you make X*5. That's just how repair services work. A mechanic doesn't have one rate ...


4

The standard approach of picking up jobs online, coupled with some good linkedin will serve you well. Also, general networking and industry conferences are a great way to meet other people in your field or looking for people in your field.


4

While a glossy brochure or professional website will all help to an extent, the best tool is reputation. Word of mouth counts for more, and is more likely to be successful, than a high ranking on Google. Likewise good networking helps. A strong social media following is an indicator, and many clients will check the obvious ones; but word of mouth and ...


4

I don't think there is a single right answer here, so I am going to focus on how to make the decision. Keep in mind that open source development is a potentially very visible thing, so the more you do, the greater presence you have. I try to allocate a bare minimum of 4 hours a week of purely community projects. Keep in mind I have paid the bills for the ...


4

Put yourself in their shoes. What kinds of companies need this service? (What kinds of companies do you want to do work for?) I don't know, but I'm guessing the answer might be: exporters imports banks providing letters of credit foreign adoption agencies others??? A large multi-national company may already have a presence in that country, and thus perhaps ...


4

A better approach than simply sending a connection request directly to a potential client is to find a common connection that you both have, who you can ask to forward an introduction to your client-in-waiting. That way you can compose an introductory message that explains why it would be valuable to the client to create a connection with you. Provided ...


3

Well, you're sounding like you want to go down the entrepreneurial path. Good luck with that. I used to have similar questions when I started out as an internet entrepreneur. Yes, you can make money while giving away your software for free. Take WordPress for example. Among all the CMS softwares, it has the highest market share. The software is open-source,...


3

Yes and no. What connections gives you is a possibility of greater exposure and presence. It isn't much and you have to work it but it is something, if used as one tool among many. I would not expect LinkedIn or Facebook connections to be directly turned into leads, but the more people you can reach, the better. Facebook, LinkedIn, etc. provide good ...


3

Facebook actually allows you to set up a Business Manager account for the express purpose of managing pages and ads for yourself and for clients without needing personal page access. I just discovered this myself recently. This page explains how it works, and to access your account directly (once it's setup), simply visit https://business.facebook.com ...


2

I think this can be generalized to "How to reach underserved markets?" In general the primary difficulties is that there are not well established paths for getting customers, and so that it is difficult to see where to start. It is also worth noting for non-linguistically inclined readers that Slavic languages in general are very close to eachother which ...


2

Unless you are in a niche, $1 a day might be too little. Web development is definitely not a niche, so unless you offer a very specific service within web development you will get very little results with the current budget. To find good keywords, define which keywords you would like people to search for when they find you or what you expect people to ...


2

I'm a freelance software developer too and I pretty much get all my work through LinkedIn. The thing is, my connections are a lot of (pre selected) recruiters. I know a lot of freelancers hate recruiters, but I don't get that. Recruiters often have a foot in companies, you yourself just can't get in. Going through an intermediate also takes away a lot of ...


2

I'm a huge value of value-based pricing. This pricing model looks past the technical work being done (number of words being written, number of pages being designed, or even number of hours being worked) and looks at the value being provided to the client. Ultimately, that is what the client is looking for (even though he/she may not even know it). You ...


1

Generally, people starting a business hope to advertise their way to at least the first clients. Quite often, this turns out to be a costly misconception, as it turns out that one needs to actively demonstrate to clients that they need your service. This may very well apply in your case as well, as you deliver 'writing', which everyone in business is ...


1

I think the issue regarding ethics relates more to how you actually obtain the details of people to send out the cold emails (i.e. whether it is solicited or not) rather than the actual act of 'cold calling' itself. There is nothing wrong with being able to 'broadcast' information regarding your services if you are already part of a group which this is an ...


1

To be candid, I think you'd be better of spending your money on a few pints than chopping down trees and throwing them to the wind. :) I've been traveling around the world doing web and software development for about two decades now. Dropping of pamphlets is as effective as direct mail marketing (it's not). Since you are in the web & design business, you ...


1

I think it depends heavily on a few things: Your region. Do businesses usually drop off leaflets? Cost. You need to print the leaflets somehow, and that will be a cost to your business. If you're just starting out, it may not be feasible, depending on your circumstances. If you've been in operation for quite some time, then it should be a moot point. Leg ...


1

Parents see value in their kids education and if it's fun for the kids they will want to play/use your websote/app - so it's a win-win. You may want to target the parents in your ad campaign or social media marketing with the benefits they can give their kids, and then target the kids with the fun aspects of your website/app. In terms of payment strategy, ...


1

Having been on LinkedIn since approximately 2008, I am proposing that your question begs the question. That is, it assumes that one should use LinkedIn at all. I have yet to see a benefit other than staying connected with colleagues for networking purposes. Over the past 9 years I have had personalized, step-by-step assistance from both free and paid ...


1

$20/hr is a fairly typical rate for a high-school or college student doing IT drudgery for friends of family and other acquaintances. It's not a living wage, but it can cover basic luxuries like video games or eating out. Make sure you set a minimum charge (often equivalent to 1 hour of pay). It is not worth your time to go someone's house for a 15-minute ...


1

I hope this workflow helps: A simple solution: Create a fake FB account (a personal one) Like the contractor's page Send him your FB email / password Ask to be assigned as Editor (not an admin) in the Admin Roles of Facebook When the account needs funding for the ad campaigns: Your contractor changes the account password ...


1

I'm in a maybe similar position - I'm a consultant who offers custom solution development for organisations as well as training. Your experience and credentials are all well and good, but if you do want to approach potential customers you need testimonials and demos. It is definitely worth your time to prepare a portfolio. Why not do it for yourself? Your ...


1

The first, as guys mentioned, you either must have a concrete product or a good plan. Although having the product will definitely bring more concrete money to your company. Unless you convince small companies to pre-register for you software for some discount. OK, once you have had it, sending emails or paper mails is IMHO waist of time. How wants to read ...


1

Recruiters often find potentially interesting profiles and are sending connection requests. They do that usually to send job offer. Having a lot of recruiters in contacts is especially good idea for freelancers and contractors specializing in short-term contracts. You can easily send signal that you are free now or your project is about to change now and ...


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