I'm planning on returning to self-employment (graphic design) full time.
In the past, I used to get most of my work with the following two approaches:
- Meeting as many new people as possible — a lot of this was simply me making friends with fellow self-employed types, and sometimes ended up getting work out of it
- Putting together a list of design agencies and sending out cold-emails to get them to outsource work to me
Currently, I need to get some work lined up fast (long story) and #1 above won't quite cut it in the short term right now.
So, aswell as doing #2 above, I'm now considering sending out mass emails (similar to #2 above) but to normal businesses who may need to hire a graphic designer... e.g. dentists or hair salons etc.
Would it be bad practice / unethical to email them out of the blue like this? Or would it be considered spam and possibly get my email blacklisted?
Part of me thinks it could be effective, another part of me thinks it might just make a lot of businesses hate me.