The website of a major webservices company could benefit from a simple additional feature.
Technically, it would be straightforward to implement this feature (they don't need me for this). Commercially, it should significantly increase the quality of their service and could have a significant impact on their traffic. Therefore, the reason they didn't implement it already must be that they didn't have the idea — yet.
I am willing to suggest this improvement, but for several reasons I want to monetize it.
Now, how can I secure this idea while approaching them ? I mean, odds are they won't be interested until they know the idea, but then, what could keep them from dismissing me while implementing the feature ?
I believe intellectual property will be of no help here.
I am thinking about asking them to sign a contract with an explicit clause stating that if they are not interested with the idea, they can't implement it on their website for 5 years or something. I have yet to check such a clause would be legal, though. But maybe this approach would be too "naive" anyway ?