In short words: I am a web designer / developer (front end and back end). I do that proficiently since more than 10 years, and I am appreciated and good skilled in designing and programming. I work alone in a home office.
My target business are local clients, small to medium companies, hotels, shops, restaurants, etc, altough I do some bigger work from time to time but I can't handle to be full time committed to a single big project for long time.
I don't do any marketing, clients come to me by word of mouth by other satisfied clients.
Since a few years this type of business became really inflated due to the following main reasons:
- Many online services offer sites "for free" then you pay to remove ads if you want. With time many of my small business clients decided to move to these types of services and they are OK with it.
- Many other clients (restaurants, shops) don't even want anymore a website, they just open a Facebook page and they too are OK with that.
- Many other new young freelancers and studios are showing up each month and some of them too are doing "move and restyle your site for free for the first year then pay xx/month" they work 12 hours a day even weekends or nights...
- Bigger local web agencies are "fighting" each other to stay alive and they started to attract even small businesses with cheap products relying on high numbers for renewals and updating.
The fact is that there is a LOT of offer and not much request for the type of work that I offer too...
My incomes are getting lower and I feel on a dead railway... I'm still going enough good for now with some faithful clients but I feel like sooner or later I'll reach the end...
I need to significantly raise my incomes also because soon I'll be a father and I have to guarantee a good life to my family and daughter.
How can I survive this situation? Should I start look some other type of job?