So I have identified a local business that has been having a lot of success in the local brick and mortar retail market and I believe with my help on the technology side they could expand to become a nationwide heavy-weight in their industry.
I am preparing a business proposal for their CEO and would like to ask for equity in the company as part payment for my services.
I believe this would be fair as I would be taking them from a non-existent online presence to developing a bespoke e-commerce solution which would integrate into their retail stores and online marketplaces as well as handling their SEO which would really drive up their revenue.
In return for equity I would significantly lower the price for developing this custom solution which would take between 1-2 years to complete.
Am I being unreasonable by asking a potential client for a 1-2% share of their company in return? I should mention this company has not approached me but I will be reaching out to them to suggest how they could expand with my help.