This happens to me once in a while, and I do my best to convince the client for his own business greater good, but this time is getting serious...
I am developing a web project for the client (it's a small company of about 10 employee), the site has a very nice modern bootstrap responsive template with full screen images in background, html5 flipping books, etc.
The problem is that I have to publish in this website 26 PDF catalogues, of about 30 to 50 pages each. These catalogues are self made, they don't want to spend money so someone inside the company does the catalogues in MS Word, but believe me, to put the pages of these catalogues in the site is like a punch in the face and a kick in the teeth togheter.
I can't put here the catalogues for obvious reasons but imagine in MS Word, add a black background (with white borders around), insert the logo in the first page (the logo background has a different point of black, so you see a nice square), insert a picture directly from the camera or phone as it is, add a yellow text in Comic CAPS like "NEW CATALOGUE 2016-2017". Then all the following pages are tables with low quality misaligned pictures and Comic texts around. Some pictures was clipped with magic wand and have ugly borders... Then all is printed to PDF by a freeware plugin. OK you got the idea...
It's really a pity to ruin a very nice website inserting hundreds of these pages, so I suggested to the client to:
- Redo all the catalogues in the proper professional way.
- Abandon the idea of flipping books, use an e-commerce style web catalogue, using only the single images and adding the description in the backend.
- Put the catalogues only as downloadable files not showing anything of them.
He is very stubbord and he doesen't want to do anything of that, because he doesen't want to lose time or spend money. He told me that the catalogues are pretty good and he wants to see in the site the catalogues as they are, in the form of browsable flipping books.
How can I make him understand that it's going to be a suicide in terms of company image? What would you do in this case? Do you have to face clients that pretend to be good graphic designers or to have good graphical taste but they absolutely and objectively don't?