I am a fast learner. Right now, I am a entry-level online marketer. I am trying to determine how much I should charge my client because their industry is different than the usual ones.
My clients are in the luxury industry so I have to research a lot of information. They are a concierge that caters to celebrities. They are more concerned towards their brand (as most lux brands are) so I cannot do a lot of tests as often as regular marketers should. The problem is, testing is the core of marketing. We test to figure out what works best for our goals. Copying similar brands in the same industry is expensive.
Right now, I get paid by the hour. The owners are old-fashioned therefore I understand why they don't want to invest in something they're not sure might work. Besides, they never really had the need to do offline marketing because they get their customers by referrals. (I just figured that I bring this up just in case someone asks about it.)
I now know that I should include overhead to my prices. Otherwise, I would not be able to run this.
Should my rates be determine by my experience-even more so-than liability? With liability I mean by the mistakes I will end up having.
Any advice or relative experiences would really help me in this as I have a hard time looking for this kind of information online and offline.
Thank you so much in advanced!