For at least a couple of years I have been trying to build awareness of my writing/copyediting communications business. I have even tried offering my services in exchange for referrals, but without success. It's been very discouraging: no one seems to be interested in writing/editing.
I read this stackexchange post on building up presence (among a couple of others), and one of the things that has been repeatedly mentioned is social media. For a time I had a Twitter page that included quick, writing-oriented quips and questions designed to (hopefully) get people thinking about the need for my services, but without any consistent business, I began to lose both material and inspiration. Additionally, I have a day job, so I have a bit more pressure regarding the time I can give to my business, unlike pure entrepreneurs (I have to make sure I maintain what pay the bills!). My question is, do I really need these outlets, and what would I post...particularly on a social-media platform like Facebook which calls for more extensive, detailed postings? In my position, do I need these outlets?
I just thought I'd ask; I'm not sure if/how social media would help at this point. Thank you for trying to help in advance.