I'm facing the problem of how do I represent myself? As an individual freelance who does something or as a service for people who are looking for it.
I know that both are related but if your business is online, the domain name, presentation and marketing strategy are completely different. So I would like to know your experience.
Everyday I'm specializing more and more in Web Design + WordPress Development for eCommerce, but still offering services until my name.
I'm not asking how to brand myself, just what is the best strategy (between two) to offer a service as a freelance or just the service, and why. I don't want to become a brand and I think that what you choose changes completely the strategy that you will follow, so, I would like to know real examples.