I find myself with the enviable problem of having more work than time, and as such, I'm attempting to steamline tasks and increase efficiency, along with raising my rates. One issue that has cropped up more and more frequently is client communication. I have about two dozen clients currently, with between 10-20 who are active in any given month (with billable hours) and a few who I only hear from once or twice a year for a quick fix or update.
I've been at this a dozen years, and personal emails have always sufficed to communicate information effectively prior to now. However, there are times when a mass email would be much more time-efficient than firing off two dozen similar emails, such as:
- Letting clients know I'll be on vacation/unavailable
- Informing them of big software updates, tech industry changes (mobilegeddon, etc), and new features available
- Giving a heads-up on rate hikes
I currently have an almost-empty MailChimp list that I started because I felt like I should have one, and I've considered moving my client list there so I can communicate with them en masse. I can even personalize the emails by integrating it with my invoicing software to include their account information.
However, is that too impersonal? Is moving to something like a CRM a better option for communicating with current clients? If you have a decent number of clients, how do you handle group communications? What I don't want to do is send out an email and BCC everyone. That's not my style and I personally dislike getting BCCed on emails, so I won't do it to anyone else. On the other hand, I also don't want to copy & paste two dozen emails, either, and recognize that there must be a happy medium.