I'm a programmer and I developed an ERP (invoice/accounting software). I wondering if giving training for free to my customers can be seen as an added value or they can think it is of little value (or less professional) since it is free.
I usually see companies making moneys, after the first year of free support, giving tens of hours of training at customer site (with added and exaggerated hotel and travel costs, for example) to teach all the difficulties and huge menus of their "easy-to-use" softwares.
I thought to differentiate me from competition telling my customers the training is only a few hours long and I can give them for free (included in annual support subscription). I think this can be perceived as an added value since their employees will be productive in a shorter time, with little effort and less work left in stand-by while attending the training.
How do you do usually? Should I give them expensive training as every company out there seems doing?
Thank you very much for your help.