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For our eCommerce business, I'm writing a series of cosmetics tips & trends blog posts that tie into our products. Once I have a few up (about 8), I want to hire a freelancer online, ideally a girl/lady who's passionate about cosmetics, writes interestingly and can take decent photos (mobile is ok with me). She would then report to me and write certain number of blog articles weekly.

This would be my first time hiring a freelance blogger/writer, so how would I find good fashion writers? Would it be best to advertise on outsourcing forums, or would I look on writers' forums?

  • Hi a20, welcome to freelancing.se! You are asking a lot of questions all at once, which may not be the best approach. Can you focus on just one main question, based on your problem, and edit out the rest? You are free to create multiple questions with different content – Canadian Luke Sep 10 '14 at 15:03
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    I've split the question into four parts: i. Finding them, ii. Spotting good ones, iii. Compensation & iv. Management – a20 Sep 11 '14 at 4:14
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Lucky for you, there's no shortage of fashion bloggers on the web. However, their writing styles, reliability, and fees will vary drastically. More often than not, you're going to get what you pay for. Here are the 4 tiers of writers out there, how you might find them, and what a pay structure could look like if you hire them.

  • Fashion Bloggers with an audience - These are bloggers who reach a sizeable audience, both on their site and usually across other platforms like Twitter, Instagram, etc. They write with an authentic voice and might already have deals in place with brands to produce sponsored content. You could build a roster of bloggers like this to either syndicate content on your site OR contribute regularly. Depending on who you find, you'll have to compensate them with a combination of either free product(s) or high fees ($200+ post).

  • Fashion bloggers without an audience - You can probably find dozens of fashion bloggers who are passionate about the subject of fashion and have a decent ability to create content for the web. You might be able to source these writers by searching for certain hashtags on Twitter/Instagram like #NYFW or #fashionblogger. Email them and ask if they'd be open to writing for you. Just the fact that you're reaching out and asking might be flattering enough where they'll say yes. If they ask what you're willing to pay per post, start at $75/post for 500 words. If you don't get any bites, bump up the rate.

  • Freelance copywriters - Trained journalists and copywriters should be able to produce decent content for your site, despite their lack of enthusiasm for fashion. You can write a job ad and post it to sites like Craigslist, TaskRabbit, Elance and Odesk. I'll warn you in advance though, that you'll wind up sifting through a lot of very unqualified resumes and poor candidates. That said, this would be your cheapest option in the sense that writers on these sites are sometimes willing to bill at $20/hour.

Last but not least, you could create a part-time or freelance based "content editor" position for your business and put someone on a monthly retainer to produce X number of posts per month within your set budget. Businesses try to do this with interns, but often they require more handholding than its worth.

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