I'm just starting out on my own as a web design & development start-up and I'm seeking advice on how to propose design concepts to my clients.
Currently I have a series of questions I ask them which I use to gather, among other things:
- Main pages & features they're expecting
- Language & tone of the website
- The website's target audience
- Examples of websites they find particularly appealing and why
After I've gathered this information, I'm considering creating a sketch of sorts using Visio which would use placeholder text and generic images to give my clients an idea of what the page structure and element placement would look like. Very similar to this.
I've been told in the past however that these types of generic sketches can confuse most clients and that they have a hard time envisioning the design from these sketches. Ideally I'd prefer not to have to create a fully styled mock-up with real images and the whole nine yards as that can take quite a bit of time in and of itself.
Can anyone offer any advice on techniques they've used or heard of in regards to proposing initial design concepts to their clients?