I want to use Adwords to get local leads to my web/app development service website. What are some things I should look out for?
Currently I'm thinking of starting with a tiny budget ($1 a day), maybe not enough to get leads because at most I will be getting 1 click a day at a cost of 0.05/click. So I would need more fine tuned keywords (how can I find a good keyword to find people searching for web development service in my city?)
What are some other tips and tricks to acquire leads from google?