I run into many small business owners who have played with a website builder from their webhost. When I tell them I'm a web developer, they think that all i do is use one of these builders.
They think I select a background colour from a dropdown menu, press a little button that says B for bold text, etc. If I can do something they couldn't achieve with their builder, they think it's just because I knew the secret of where to find the setting in the builder.
I'm having a terrible time explaining that what I do is more complicated and time-consuming, and that I can offer more than that. They don't understand why they should hire me. Then when they do hire me, they think that every time they ask for a change, it just takes me a minute to select some option.
How can I make them understand?