I'm an incorporated freelancer with a company name that is very hard for Westerners to pronounce, and most of my prospects are in the West. I know this based on hearing a lot of recruiters and others try to pronounce or spell my company's name. This was confirmed when I ran a survey in which I read "The name of the website is (my domain name)" and none of the 50+ respondents could spell it properly. So I am renaming my company and trying to narrow down from three possible name ideas. This could be a long process involving analytics with several online ads because I want to pick the most effective name. It won't be - and hasn't been - an immediate decision.
Currently, I am prospecting for new clients via email using an email address on another domain I bought, which is keyword-based and most likely not the final name. (Edit: Most of these prospects have never heard of me before.) Here's the format of my email signature:
Regards, David (last name) Owner & User Experience Designer, (Official company name) (official company name's website) | (website corresponding to this email address)
If you were doing a rebrand of your company and the new company name wasn't final, how would you approach prospecting - both in the initial contact email and when you're talking with the prospect?