I'm in the process of revamping my freelance brand identity and web presence in preparation for graduating, and I'm wondering whether I should think about trying to optimise for keywords etc, beyond general best practices?
I'd rather not get into the SEO game too much. My name is reasonably uncommon (although difficult to spell) but I have the top matches on Google for it. My main issue is that the field I'm going into (a mixture of front end development and interactive installations) doesn't really seem "Googleable", in that it's unlikely I'll ever rank particularly highly for specific keywords.
Given how much business comes through referrals/word of mouth, it seems like the time would be better spent improving personal contacts IRL rather than trying to move up the rankings for more general keywords.