I am a Front-end Developer with over 7 years commercial experience and would like to develop my skills in my own business.

I was thinking about do my own outsourcing company in my country and finding programmers and QA testers to work. That's not easy because I do not know how to start. Can you tell me how is look process step by step? Of course, I am not asking about taxes etc. but how to find clients and workers. It is difficult because nobody knows my company, so I can not find clients. If I do not have clients, I can not to find workers.

Tell me please what should I do first - find client or programmer to work and propose him to client? How can I be competitive as a small company? How to talk to large companies when I am unknown on the market?

  • 1
    Before anything, take a course in marketing. Nov 15, 2022 at 17:50

1 Answer 1


Find the clients first. When starting out and coming from a developer background, the hardest part is the finding of clients. Part of the problem is that most developers don't understand the vague nature of marketing: we act, and the results are not guaranteed and the results that happen, do not happen directly based on our actions. There is a reason why salespeople make so much money - it is a difficult job, and a good salesperson can bring in enough business to keep 5, 10, or even 20-50 developers busy.

How to be competitive? The best way is to specialize in a certain industry and build up the knowledge and a code base to serve that industry. Trying to be competitive just on price is a sure way to go broke.

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