I recently started my first local design and marketing business, and currently I'm on the search for clients/work. I had a job interview yesterday with a reputable local construction company that is open to the possibility of working with me on a freelance basis, rather than as a full- or part-time employee, which has several benefits in my case.
My question is regarding how I should approach a proposal with this potential client, and future clients. I'm not good with pricing my work (I'll be honest) and do NOT want to lowball myself. I'm trying my best to avoid hourly work, and billing for hours in general. I've just heard great arguments against it, and have seen these arguments borne out in my own 5 year freelancing career. Hourly is just not great, unless possibly if you're able to command a high hourly rate to be profitable, which I am not able to at the moment because that would scare potential clients away.
So my question is – should I propose a monthly retainer? I'm honestly not sure what options an experienced freelancer who does not want to be stuck in hourly billing and run a profitable business normally proposes to potential clients.