I've run into a lot of situations where company's and directors/CEOs/etc. are either on the fence about hiring a contractor/consultant, or against the idea. In these situations, they're thinking about hiring a full-time employee. If I find myself in this situation, I don't feel like I have the context or empathy to explain the benefits of hiring me as a consultant over hiring me as a full-time employee. I see the advantages for myself, but not them.
To gain empathy—and sell myself better—I'd like to know the pros and cons of hiring a full-time employee vs hiring a consultant, and I'd like this to be from their perspective, not mine.